Fashion E-tailing: Online fashion has stronger penetration in Metros, however contribution from smaller cities is also significant. All the leading horizontal players receive more than 25% of their sales from tier-2+ cities leading to the higher share of online fashion from tier-2+ as compared to overall online retail.
Ed-tech: Free users on an average use the service for 6-8 months before buying the paid versions
The EdTech industry takes time in converting free users to paid ones. This is due to the fact that parents do not want to buy a year-long subscription in the middle of a calendar year. Also, the unavailability of other options for parents makes the transition to becoming a paid user more challenging.
Online ticketing: The industry sees non-movie category grow to 40-45% of the overall industry in Q3CY’17. The online ticketing industry saw a decrease in the share of movie tickets in Q3’17 as movies got pushed to OND quarter.
To counteract this drop in movies, the industry shifted its focus to ancillary categories which are showing exceptional growth in sports and local events. Increased contribution of local events also opens doors for the increased penetration of the industry in Tier-2 cities.
Although the cab industry has grown by about 40-45% year on year, the players have been able to improve the consumer NPS significantly. This can be attributed to the better-trained drivers, improved app experience and improved offerings from the cab aggregators.
Med-tech: E-pharmacy market is expected to reach INR 1000-1200 cr. by FY 2020
The e-pharmacy market is expected to reach INR 1000-1200 cr. by 2020. We believe the major drivers of this growth would be rising smartphone penetration, changing consumer lifestyle, increasing spend on healthcare and change in consumer mindset from ‘reactionary’ approach to ‘preventive’ approach.