According to research firm IDC, in the fourth quarter of 2017, Vivo had 6.5 percent share in India in terms of smartphone shipments, behind Xiaomi (26.8 percent) and Samsung (24.2 percent).
“Soon, he will be seen in our full marketing campaigns and advertisements on TV channels with upcoming products,” Vivo India chief marketing officer Kenny Zeng said. “Joining hands with Amir Khan, one of the world’s biggest superstars, will open new ways for Vivo in India. We are excited about these possibilities.”
This new association will enable us to explore newer avenues to reach our customers as we script our future growth strategy in India,” Zeng added.
“Vivo as a brand embodies the spirit of innovation and meaningful disruption. I am enthused to be a part of Vivo’s transformative journey in India,” Amir Khan said in a statement.