There has been a really tough competition between smartphone manufacturers to sell their device in the Indian market over the past few years. Now, it is becoming even much harder for manufacturers to survive in the smartphone market in India. Especially, when the competition comes with the Chinese smartphone manufacturers such as Xiaomi, Oppo, Huwaie and of course the OnePlus.
As a result of this, it has been reported now that the Taiwanese Premium smartphone brand HTC has decided to quit its smartphone business from the Indian Market.
As reported by The Economic Times, HTC is exiting the Indian smartphone market. According to the report company’s three senior executives including country head Faisal Siddiqui, sales head Vijay Balachandran and product head R Nayyar, have given in their resignation laters on papers.
However, HTC will not dissolve all its the Indian operation completely and will continue to sell it VR headsets in India. It will end all of its distribution agreements in the county and its local manufacturing has already been discontinued.
Update: According to the NDTV report HTC has no plans to quit its smartphone business in India. The company told NDTV, that they have just launched HTC Desire 12 and HTC Desire 12+ in the India market and it is optimizing its workforce to better suit the Indian market needs, but it does not have any plans to quit from the Indian market.
“HTC will continue to sell its award-winning smartphones in India; indeed, we have just launched the HTC Desire 12 and HTC Desire 12+ in the India market. HTC always seeks new efficiencies in operation, and regularly reviews the channel and product strategy to ensure appropriate offerings in each market,” the company told Gadgets 360 in a statement.
“Being an important market to HTC, we will continue to invest in India in the right segments and at the right time. We value our customer distribution partners and will have a bright future together. As an innovator leader, we shall continue to look for talents in strategic areas for further growth,” it added.