BlackBerry Messenger (BBM), the instant messaging service of the Canadian company that debuted in 2005, has been permanently disabled now. The company today announced that they are closing BBM consumer service on 31 May 2019. However, BBM Enterprise is still there as an alternative.
It has been losing a lot of users in recent years, and could not attract a new audience, which made its operation impracticable for Emtek (responsible for running the app). The firm had announced last month that it would shut down BBM, and on Friday (May 31), the promise was fulfilled, causing all activities related to the messenger to be closed.
“Today we’re announcing that we will be closing BBM consumer service on 31 May 2019. Three years ago, we set out to reinvigorate BBM consumer service, one of the most loved instant messaging applications, as a cross-platform service where users can not only chat and share life experiences but also consume content and use payment services,” as posted on the official BBM blog post.
“Though we are sad to say goodbye, the time has come to sunset the BBM consumer service, and for us to move on. We are grateful for your support and wish to thank everyone, especially our users, partners, and employees, for being part of the BBM consumer service journey.”
BBM became quite popular shortly after its debut, seeing that it was one of the few services to take desktop messages to smartphones, something revolutionary at the time. It also offered a messaging feature with end-to-end encryption.
But with the rise of companies like Apple and also the popularization of systems like Android, coupled with various social platforms, the BlackBerry messenger has been increasingly falling by the wayside.