HP Launches the Laser Tank Printer “HP Neverstop Laser” in India

HP Neverstop Laser tank printer

HP Inc. today announced the launch of a new high-capacity printer in India, HP Neverstop Laser which is aimed to reinvent smart printing technology for businesses in the country. It offers a new and smart way of printing for both small and medium businesses helping them save critical time and cost of business operation, thereby, increasing their productivity.

With fast 15 seconds speed of toner replacement and dealing other printing checks, the HP Neverstop Laser printer gives businesses a competitive edge. It has a speed of 20 ppm (A4) with a sharper, smoother and bolder text quality.

“With breakthrough innovations like Laser Tank, we are helping businesses enjoy high-quality laser printing at an affordable rate, and run their print-based workflows without interruption. Now, a larger number of customers can affordably take advantage of HP’s market-leading laser printing technology, which has always stood for the highest levels of quality and durability.”

Sumeer Chandra, Managing Director, HP Inc. India

“With this innovation in the laser category, we at HP are creating value points for our customers in the entire spectrum of printing technology. HP Neverstop is designed to enhance the day to day printing operations of businesses in a reliable and cost-effective way. As the market leader in Laser printers, we are strengthening our existing portfolio with this new Printer to cater to a wider gamut of customers.”

Leo Joseph, Sr. Director, Printing Systems and Solutions, HP Inc. India


HP Neverstop Laser Printer launch
Cesare Gritti, Senior Director, Strategy and Product marketing, HP Print with Sumeer Chandra Managing Director HP Inc. India and Leo Joseph Senior Director Printing Systems and Solutions, HP India (L to R) at the HP Neverstop Laser Printer launch

HP Neverstop Laser Key Features

  • Up to 5,000 pages without interruptions

o   Print up to 5,000 pages right out of the box with virtually no interruptions-perfect for high-volume printing

  • Robust Performance

o   Duty cycle of 20000 pages

  • Reload mess-free toner in seconds

o   A revolutionary supply system lets users quickly and easily reload toner levels in 15-seconds without making a mess

  • Original HP quality and unbelievable savings

o   Get original HP quality printing for a cost per page competitive with imitation cartridges, with up to 80 percent cost savings on HP original toner

  • Connected and mobile

o   Easy mobile scanning, WiFi Direct, and printing with the best-in-class mobile print app, HP Smart App

o   Reload toner kit can be directly ordered from the HP Smart App

Pricing and Availability:

  • HP Neverstop Laser 1000 series comes at Rs. 15,846  (Non-Wireless) and Rs. 17,236 (Wireless)
  • HP Neverstop Laser MFP 1200 series comes at Rs. 22,057 (Non-Wireless) and Rs. 23,460 (Wireless)
  • HP Neverstop Laser Toner Reload Kit is available at Rs. 849 (Single Pack) and Rs. 1449 (Double Pack)

HP Neverstop Laser Printers will be available across  HP World Stores, Large Format Retail Outlets, Multi-Brand Outlets, HP Online Store and leading e-commerce platforms.


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