Spotify has announced the acquisition of SoundBetter, a global music and audio production. The service helps musicians in their search for professionals focused on projects in the recording industry. The intention of the music streaming company is to integrate SoundBetter with Spotify for Artists, a section that enables them to help musicians promote themselves.
The SoundBetter currently has about 180,000 registered users in 176 countries and 14,000 cities across the globe. SoundBetter was co-founded by Itamar Yunger and Shachar Gilad in 2012 and currently operates not only as a professional marketplace but also in licensing matters. In its seven years of existence, it has received investments from companies such as Verizon Ventures, 500 Startups, and Eric Ries.
According to Spotify vice president of products, Beckwith Kloss, the intent is that the tools of the service it represents help advance creators’ careers.
“As we build out our tools for creators, we want to give them the resources they need to thrive. SoundBetter has the same vision. We’re excited that creators can generate income through SoundBetter, as well as benefit from its network of top professionals – from instrumentalists to songwriters to producers – as they perfect their tracks.”
Beckwith Kloss, VP Product, Creator at Spotify
“SoundBetter offers the most comprehensive global marketplace for music and audio production professionals for hire in the world along with a member community spanning 176 countries and 14,000 cities worldwide. We are excited to benefit from Spotify’s global scale, resources, and vision to expand our network and drive more economic opportunities for artists of all levels.”
SoundBetter Co-Founder and CEO Shachar Gilad
The companies have not disclosed the amount of acquisition. SoundBetter now joins other Spotify acquisitions such as Parcast, Gimlet, and Anchor.