Have you ever thought about how effective the Facebook ads you see in your newsfeed are? If you didn’t it’s time to talk about Facebook advertising benefits for small businesses.
Today, many adults use Facebook for different purposes. So, Facebook advertising can have some great benefits for a small business.
Objectives of Facebook Advertising
Let’s talk about Facebook advertising can help you achieve different goals for your small business.
The following are the objectives you can achieve with Facebook ads.
- You can drive traffic to your website.
- You can get likes and comments on your Facebook page to spread the word.
- You can advertise your business app and prompt users to download it.
- You can generate leads for your business.
- You can build personalized relationships with existing as well as potential customers.
- You can share images and videos that inform users about your business.
If you have any of the above goals, you can use Facebook ads to get people to learn more about your business.
They will see ads about your business in their newsfeed. If they are interested, they can follow the link to your website and learn more about you.
So, should you use Facebooks ads to achieve the above objectives for your small business? Let’s discuss the reasons that you should use Facebook ads.
Reasons for using Facebook Ads
Facebook is Huge
According to the latest figures given by Facebook, an average American spends 28% of his or her time on social media. This equates to about 1.72 hours daily. Of this time, an American adult will spend about 40 minutes just scrolling on Facebook.
So, if your advertisement is related to the user, he or she will definitely want to learn more about it.
About 1.55 billion people log into Facebook every month. So, if you spread the word on such a platform, potential customers will hear about it.
Furthermore, Facebook can help you reach the right audience.
Target your Audience
You can easily target particular locations, demographics, ages and interests on Facebook. This will help to get the word to the right people who will be interested in your services or product. You can micro-target the users who will be interested in your business.
Facebook’s Ads Manager can help you handle your marketing campaign so that you make the best out of it. With just a few options, you can extend your campaign to Instagram and Messenger as well.
Facebook is the best platform for advertising when it comes to targeting the right people. You will not find these options anywhere else.
Facebook reports your ad performance in detail. You can go through all the insights and see how well you have been doing. So, there is no guessing in Facebook ads. The results will be precise and clear. This data will help you improve your strategy.
You can also track conversions by installing conversion pixels on your website.
Facebook ads help to improve your customer attribution. Attribution dissects the number of times and the source from which users see and interact with your brand. The more they know about the brand, the more likely they are to convert into customers.
So, Facebook will help you increase your touchpoints with the audience. This leads to brand awareness as users get repeated exposure to your brand.
Even if they don’t click on the ad the first time they see it, they will be exposed to a passive advertisement. Continued ads help to build customers’ trust in your brand.
Furthermore, if they need your product or services, they will instinctively trust the brand that is familiar with them.
Therefore, Facebook creates excellent opportunities for any business, big or small.
If you’re not investing in Facebook advertising, you are missing out on a huge body of potential customers that could take your business to the next level.
Thanks to Facebook, it has been easier than ever to advertise your business and market yourself.