YouTube has introduced Revenue Per Mille (RPM), a new metric designed to allow creators to understand their revenue more easily. The new feature joins the already used Cost Per Thousand Impressions (CPM), which despite the similar name, analyzes the gains differently.
To help creators better track their revenue on YouTube, we’re introducing a new monetization metric in YouTube Analytics called Revenue per mille (RPM), that shows how much a creator earned per 1,000 views. RPM is now available to all monetizing creators so they can take advantage of it to better measure their revenue performance over time and make more informed decisions on how to improve and optimize their monetization strategy.
YouTube Official Blog
The CPM, used in recent years by YouTube, indicates channel earnings for every thousand ad views, thus ignoring other aspects such as user interaction. RPM intends to correct this, focusing precisely on the money received for every 1,000 views of the creators’ videos. The new metric also takes into account points like Superchat and Channel Support, for example.
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However, it is necessary to take into account the fact that the RPM is a ratio that includes revenue that is calculated after YouTube’s revenue share and the total number of views, it will typically be lower than your CPM.