Insights on Indian Consumer Internet Industry in 2017 – RedSeer Report

Indian Consumer Internet Industry

Here are some insights on Indian Consumer Internet Industry:

E-tailing: E-tailers see 33% increase in monthly active shoppers in 2017

The e-tailing industry witnessed a 33% increase in the number of monthly active shoppers in 2017. This came in primarily with the increase in penetration in non-metro cities. The e-tailers have started to increase their focus on the T2+cities as the industry believes this geography would bring in the next phase of growth.

Image: RedSeer

Online Mobility: Consumer Booking Experience up by 400 bps from previous quarter

Online cab aggregator industry witnessed an increase in the consumer booking experience in Q3CY’17 due to stabilization of supply and other operational metrics over time. The industry witnessed a slight improvement in the cab availability and a fall in the driver side cancellations resulting in an improvement in the overall consumer booking experience.

Image: RedSeer

Ed-tech: The industry leader sees higher percentage of parents discontinuing the child’s offline tuitions

The ed-tech industry is revolutionizing the supplemental education system. The consumers are happy with superior content and good quality teacher so much so that a good chunk of them are now replacing ed-tech services with offline education.

Discontinued Child's Offline Tuition
Image: RedSeer

Online Ticketing: Consumers are comparatively less happy with the cancellation policy of Online Ticketing players

The consumers of Online Ticketing industry are comparatively less satisfied with the cancellation policy of the players. The players either charge some amount of money or do not give the option for cancellation. This might become a concern if the movie theatre apps start providing good experience and have better cancellation policies.

Online Ticketing
Image: RedSeer

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