YouTube today announced Primetime Channels, its new in-app hub that will allow you to purchase subscriptions, and manage and consume content from popular channels and streaming platforms, including STARZ and Paramount Plus.
For this, the video giant signed an agreement with more than 30 platforms in the segment to allow its users to subscribe to services and watch movies, series, documentaries, and TV shows without the need to install all the applications of the various partner companies to obtain exclusive content.
Primetime Channels is integrated into the “Movies and Shows” section. For now, the feature is only available to US users. The interface will display titles in categories — such as documentaries, sports and horror movies — and allow users to obtain subscriptions to the respective platforms directly from the YouTube app .
After registration, just select the movie and press play. YouTube claims the hub will maintain “the experience you know and love,” highlighting existing content in the Google app section, such as trailers, behind-the-scenes clips and cast interviews. Recommendations will also now display third-party titles based on your preferences.
“We are excited to expand our partnership with YouTube to offer customers of Paramount+ another way to stream the content they love. This new feature gives us the opportunity to expand our presence on YouTube, broadening our reach and giving consumers even more choice when it comes to streaming the best in entertainment.”
Jeff Shultz, Chief Strategy Officer and Business Development Officer, Paramount Streaming
YouTube says it will continue to work with its partners to bring even more content choices to Primetime Channels. For now, there is no forecast of availability of more popular services, such as Netflix and Disney Plus .