Diwali Bonanza- Sep’17 Festive Days Expected to Generate GMV of Up to ~INR 10,000 Cr/ USD 1.7 Bn

Here are some insights from E-tailing festive season:

The festive season 2016 was a tremendous success for the industry coming after a setback filled the year and it set the tone for the steady growth of industry in next few quarters. In 2017, the lead up to the sales has been much more positive and we expect this year to be significantly bigger than the last. Key expectations this time around-

• The impact of Reliance Jio will lead to a large number of first-time shoppers- which should be leading to a 40-50% y-o-y growth in unique shoppers during festive days
• These first-time shoppers, many from smaller cities and lower income groups, are likely to prefer shopping for lower ASP and multiple purchase items e.g. fashion, home etc.
• We expect this to drive the GMV up by more than 60% y-o-y to reach US 1.7 Bn in the aggressive scenario.