The company is all set to launch the V30 in Berlin on August 31. According to the company, the advantage of using OLED display is that “the edges can be curved to allow for a more ergonomic design and a better feel in the hand.”
“Expertise in OLED has long been a core competency of LG, and the technology has always been seen as a potential value-add for smartphones,” said Juno Cho, president of LG Electronics Mobile Communications Company. “With competition in the global smartphone space fiercer now than ever, we felt that this was the right time to reintroduce OLED displays in our mobile products.”
LG emphasized that people are seeking bigger display but don’t want larger phones because they are uncomfortable to hold and operate with one hand. So the FullVision display will change the trend toward minimized bezels in smartphones.