RedSeer Weekly Insights || Consumer Internet

Here are some insights on Indian Consumer Internet Industry:

E-tailing: The industry has more than 30% returns and cancellations

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The e-tailing industry is dominated by high returns and cancellations with the difference between shipped and fulfilled GMV being more than 30%. Fashion category has the highest cancellations and returns while mobile and appliances have the least. We feel the industry needs to focus on ensuring the right products get delivered as 30% is a good amount of revenue to be lost.

Hotel-tech: Share of Hotel Aggregators up from 18% to 26% in 2017

Share of Hotel Aggregators

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The hotel aggregators have seen a huge increase in the share of pie from Q1 2017 to Q4 2017. This has been largely due to the ability of the hotel aggregators to provide a better consumer and partner experience. The hotel aggregators take complete control of the operations thus ensuring that the standard of the hotel is met to provide a much better overall experience.

Mobile Wallets: Tez has been quick in disrupting the market of UPI – leaving wallet lagging

Mobile Wallets

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Google Tez has disrupted the wallets market. With an increase in monthly transactions from 13 mn in Sep-17 to 93 mn in Dec-17, Tez has witnessed phenomenal growth. It has already surpassed Paytm in the transaction value and will soon touch it in transaction volume. This is a new dimension in the tussle of wallets industry which has been largely dominated by Paytm.

Online Mobility: Online Cab drivers take home 40% of the revenues earned

Online Mobility

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An Online Cab driver who works around 25 days a month on an average makes nearly Rs.50K a month. A good 40-45% of which goes towards the fixed costs such as instalments while another 20-25% goes towards the variable costs like fuel.

Thus the driver take-home income is around Rs 18-20K per month. Since the online cab aggregators started focussing on profitability and reduced the incentives the take-home incomes of the drivers have dropped drastically. But they still continue to earn higher than the offline counterparts, who earn about 15-18k a month.

About Author:

This article is posted by Faizan who is the Founder and Chief Editor of TechCarving.   He is a Professional Blogger and Entrepreneur.

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